And it says on the box "Your PC, Simplified." but they could not have bean talking about the new boot store bcd and bcdedit.exe. In this way what used to be easy to configure we now have to recommend and use third party GUI tools. Here is an example of the steps that need to be taken to add an operating system to the "boot store":
I believe it takes four or five seperate commands:
http://technet.microsoft.com/en-us/library/cc709667(WS.10).aspx
This is absurd.
With ntldr just edit one line in the boot.ini which is a simple text file and your done.