TechNet Wiki International Influence Strategies

TechNet Wiki International Influence Strategies

What are the best practices around building international communities around TechNet Wiki? We have a strong English community, and an amazing Portuguese community. And already we're starting to see rising Russian and Turkish communities. What can we do to expand and build our international communities? What works? What doesn't work?


Meeting the Community Influencers

Each successful case has involved one or more Microsoft employees selling TechNet Wiki to the community influencers for the particular language/country. Usually this means getting them all (especially MVPs) in one room or in one online environment (even an email thread would help) to sell the value of TechNet Wiki. Here are some examples...

TechNet Brazil

Here is a silly explanation around how effective this was for Yuri. Find some specifics in this interview Ed had with Yuri.

TechNet Russia

Read about it here.

Incentives and Accountability

What motivates different people? Here are some various best practices that have worked.

Mail List Distribution Group

An email group list helps build the community around communication... questions, answers, concerns, and ideas. This is currently used by the English Wiki for Microsoft employees and for Spanish TNWiki contributors for Microsoft employees. We're looking at additional options. Please leave feedback in the comments below. 

Blog Post - Top 10 Contributors

These blog posts have helped us identify the leaders of the Wiki communities and celebrate them. Ed is currently planning a blog post in this series on the Turkish community.

Examples:

Blog Contest - Top Translators

These blog posts have helped us rally interest and teamwork behind building out localized/translated content.

Examples:

The winners won blog interviews and personalized Wiki Ninja Stick Figure images.

TechNet Wiki Day

The Brazilian Wiki team created award where a team of community influencers evaluated Portuguese Wiki content for regular winners. The winners won prizes and recognition.

For more information (in Portuguese, see TechNet Wiki Day (pt-BR).

Wiki Stickers and Buttons

The English Wiki team has created and distributed stickers that feature the Wiki Ninja Stick figure. We distributed them at TechNet events.

A Brazil MVP, Daniel Donda, created Brazil TNWiki buttons (based on a Brazil Wiki Ninja stick figure) and distributed them at a Microsoft Community Zone event in Brazil. Read more here.

Social Channels

Since communication is key, communities have found places they can connect together online.

Twitter

The Brazilian Wiki team has a Twitter account for TechNet Wiki. Yuri has invited a few Brazil leaders to join the account and tweet with him about Portuguese content on TNWiki. Yuri writes about that here.

Facebook

The Brazilian Wiki team has created the TechNet Wiki Facebook page to stay connected.

For more information (in Portuguese, see TechNet Wiki Day (pt-BR). I believe this community has mostly moved onto the forum community.
 

LinkedIn

Brazil also has used LinkedIn groups. Example of one of their first communications around TNWiki.

TechNet Forums

The Brazilian Wiki team has gotten a TechNet forum created for TechNet Wiki Brazil. Luciano is the primary moderator. They're a very social bunch! In addition to communication around article authoring collaboration, they also discuss configuring TechNet Wiki Brazil and processes and larger projects/efforts on the site. It's also a good model for the English TNWiki forum to follow (currently we focus on issues, and the communication isn't as consistent).

Expanding Roles and Responsibilities

TBD - This section will discuss how we can go about expanding the roles and responsibilities of key community influencers. You can see that happening in the Brazil community (TNWiki Day, Wiki Ninjas BR on Twitter, TNWiki Forum, translation efforts, Wiki configuration and portals, etc.).

Chronological Steps to Follow

TBD - This section will list out our recommended steps to follow, based on the successes in Brazil. It will add successful best practices from Russia, Turkey, and other languages as we build those communities.

 
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Comments
  • I discover here the brazil twitter account for Technet Wiki, awesome job!

  • Durval Ramos edited Revision 14. Comment: Update link of Translation Challenge. Formatting text