As far as I know, this is not possible. The Publishing right now only includes Shortcuts, FTA and since App-V 5.0 SP2 Context Menus.
The user can of course pin the Shortcut, after the Package gets published, to the Start Screen.
You can suggest this Idea at User-Voice:
https://appv.uservoice.com/
Simon Dettling | msitproblog.com |
@SimonDettling