It is probably worth using Alt-F9 to view all the field codes in your mail merge main document and ensure that you have not done something like nest all your fields inside an empty field code.
When you go into Edit recipient list... (In step 3 of the wizard), do you see more than one record in the list?
If you only see 1, it sounds more like a problem to do with the data or how you have fetched it. Do you actually have more than 1 record in the database? Have you applied any filters?
If you see more than 1, it sounds more like a problem with your Label document. If you use preview (step 5 of the Wizard) do you see the data changing?
> i'm using the <NEXT> tag at the end of each record
This is probably not important, but normally when Word creates a Mail Merge Label document, it puts a { NEXT } field at the
beginning of every "label cell" in the table except the first.
Peter Jamieson