Digital marketing is an integral part of web marketing, which uses electronic and digital technologies like desktop computers, smart phones and various other digital media and channels to market services and products. It is also
known as e-marketing or online marketing. Digital marketing helps in creating brand awareness, increasing sales and improving profit margins. It helps companies to reach out to a larger audience and thereby increasing their productivity and sales.
Social media channels: The major players in this space include Facebook, Twitter, LinkedIn, YouTube and Google+. These provide easy access and allow for user generated content, such as blogs, to be published.
Social media allows customers and prospective customers to share information about the brands and their offerings. They can also share reviews of the products or services. The social media channels provide an opportunity to the brand to interact with potential
customers on a more personal level, which creates a positive experience and helps to spread the word about the brand.
Internet advertising: Online marketing includes various types of internet advertising. One of the most common forms is online search engine optimization or SEM. This involves making content and website pages visible
to the right set of keywords in the specific domain. There are various methods of optimizing the keywords and creating a high quality link profile. Other channels include banner advertising, email marketing, sponsored listings, display advertising, text links
and video advertising.
