Service Principle Names (SPNs). Some standalone (and all clustered) instances use SPNs. (Need to be checked with windows team whether they will do it or not)
sp_dropserver <old_name>;
GO
sp_addserver <new_name>, local;
Restart the SQL server after renaming it and use below query to find the new name of the server.
Select @@SERVERNAME
ü On the Start menu, click Run. In the Open box, type gpedit.msc
ü On the Local Group Policy Editor console, expand Computer Configuration, and then expand Windows Settings.
ü Expand Security Settings, and then expand Local Policies.
ü Select the User Rights Assignment folder.
ü The policies will be displayed in the details pane.
ü In the pane, double-click Lock pages in memory.
ü In the Local Security Setting – Lock pages in memory dialog box, click Add User or Group.
ü In the Select Users, Service Accounts, or Groups dialog box, add an account with privileges to run sqlservr.exe.
ü Log out and then log back in for this change to take effect.
1) And finally start the services.
To update the password, do the following:
ü On the Start menu, point to Control Panel, point to Administrator Tools, and click Services.
ü Right-click SQL Server Reporting Services, select Properties.
ü Click Log On, and type the new password.
ü After you update the password, start the Reporting Services Configuration tool and update the password in the Service Account page. This additional step is necessary to update the account information that is stored internally by the report server.
ü Need to change the Role assignments to new user accounts.