You suddenly got blocked by Hotmail/Outlook.com and you have no clue what happened?

How come your mail is landing in the customers junkfolder? Do you manage your mail reputation? 

 


Short URL

Http://aka.ms/outlook.com/help

 


Need immediate help?

If you need immediate assistance for solving Hotmail or Outlook.com delivery issues (your mail sent to Outlook/Hotmail is blocked):

Go to: http://aka.ms/outlook.com/createticket (Short URL for: http://go.microsoft.com/fwlink/?LinkID=614866)

More in the tooling section.

 


Introduction

For almost every company mail communication is essential to keep the business running.

Deliverability rates of less than 100% have a measurable impact on the business, making it very important to monitor and stay on top of the issue.

Recovering from black listing, Hotmail/Outlook.com lockout is very tricky. 

This article discusses how companies can stay out of trouble and ensure better mail deliverability including:

  • Understanding Deliverability Issues: The factors that influence e-mail deliverability.
  • Deliverability troubleshooting options.
  • Maintaining your mail reputation

 


Reputation?

Definition

Source: http://en.wikipedia.org/wiki/Reputation

Reputation of a social entity (a person, a social group, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields.

Reputation may be considered as: a component of an identity as defined by others.

Reputation is known to be a ubiquitous, spontaneous, and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences.

Its influence ranges from competitive settings, to cooperative ones, like firms, organizations, institutions and communities.

 

Key words

  • evaluation on a set of criteria
  • defined by others
  • important in many fields
  • component of identity
  • highly efficient mechanism of control

 


Mail reputation

How to destroy your mail reputation?

Via your mail infrastructure

  • Send your marketing and transactional via your mail server
  • Don’t patch and maintain
  • Forget about security
  • Don’t monitor your corp infrastructure (servers, network, internet,…)

 

With mass mails

  • Send as much as mail as possible
  • Load your mail with lots of URLs
  • Fill your mail with key words as loans, gambling, commercial proposals, …
  • Use untrusted mail addresses
  • Change your mail address regularly
  • Send it from a server you don’t own
  • Don’t ask, just send
  • Don’t allow to unsubscribe

 

Players in the game

  • Senders
  • Infrastructure Providers (Send/Receive)
  • Recipients
  • Spam Filters
  • Dark side: spammers, hackers, ..

 


Consequences & Impact

Technical

  • Mail to junk
  • Mail dropped/not delivered
  • Mail returned
  • Mail server blocked
  • Domain & IP black listing
  • Provider black listing

 

Business

  • You’re the last one to know
  • Very difficult to recover
  • Business down
  • Corporate reputation
  • Internet: forget the right to forget??

Reputation damage = €€€€ !

 


How to get and keep your mail reputation in shape?

  • Manage your reputation
  • Secure your infrastructure
  • Secure DNS
  • Split transactional and bulk mail
  • Warm up your mail
  • Secure bulk mail partners
  • Become trusted sender

 


Tooling

Hotmail /Outlook.com

Policies

Download the Guide

Improving E-mail Deliverability into Windows Live Hotmail from http://aka.ms/TroubleshootingOutlookCom

 

Register for JMRP (Junk Mail Reporting Program)

 

Register for SNDS (Smart network data services)

 

Network reputation

 

Configure SPF (Sender Policy Framework)

 

MXToolbox

 

SPF tooling

 

DNS/Domain tooling

 


Trouble-shooting

Steps and main root causes

See Improving E-mail Deliverability into Windows Live Hotmail

Online info

http://postmaster.live.com/Troubleshooting.aspx

 


Useful URLs overview

Outlook.com


 

Blacklists check

 

Domain Tools Kit

 

Mail security

 

Security

 

Sender ID

 

SPF configuration

 


References